LO3 - Production plan

Timescales and budget 

In terms of Timescales on my gantt chart i have outlined a scale of 2 weeks in order to draft and create the print advertisements. One week to draft the the products, outline the ideas and house style of the overall campaign. The second week will be dedicated to creating the print based adverts using software such as photoshop. In this time I can also make adjustments based upon peer feedback for the logo and poster. If I follow the timescales i laid out on my gantt chart then the print based ads should be completed within these 2 weeks.

For the budget, i would be using several pieces of software to create the print based ads and produce preproduction materials such as microsoft powerpoint and word as well as adobe photoshop to create the logo and poster. In order to capture the photos needed for my poster and other materials i would also need a camera and tripod so this will be included in the total budget. All of the equipment mentioned and the costs included were covered by the college but if this were a project that i had carried out without the college covering the cost it could cost upto £500 with the combined cost of the canon camera, tripod, sd cards and the adobe and microsoft software.

Contents

For content, I will be adapting several concepts I had for my poster including the film logo, pictures of actors and a establishing shot of a key location within the film. The poster will include shots of the two main actors on either side of the poster and a establishing shot of surrey street in-between, a key location within the film. For the logo it will mostly include text as with most movie posters they dont include shapes within their logos to emphasise the title. A black and white gradient will be used to emphasise the dark tone of the film as well as the genre being a thriller and when looking at several posters of the same genre they utilise this in their posters.

Fonts

In terms of fonts i will be using the same font throughout (BAD GRUNGE) in order to keep continuity between the poster and tv ad so that  viewer will be able to tell that they are from the same campaign. On the poster i will also use another font (Avenir Next) for the production details.

Colours 

For the print based ads the main colour scheme will consist of black white and red. I have chosen these colours because they reflect the story itself. Black and white were chosen as they reflect the different tones represented throughout the film white as the film starts out with a light hearted tone with the protagonist having good intentions, while black was used to show how later in the film the tone becomes darker as the protagonist is forced down a dark path. This will be used on the logo and other images used throughout the print ad.