LO2 - Relevant legal and ethical issues

Relevant legal and ethical issues 
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs

Media that can be stolen easily includes, music, films and games.

All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.

The only relevant legal and ethical considerations I can think of is that in my print based advertisements i will need to show evidence that i either own the rights or that the print adverts were originally for the campaign itself

Regulatory bodies

The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.

The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organization.

The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.

 The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.

The ASA have been around since T.V commercial broadcasting started in 1955 and was controlled by legislation

LO2 - Advertising campaign schedule

In terms of the time scales, the project lasts from September the 5th till the 15th of November with key launch dates and points in between.

In relation to both the the print-based advertisement and the audio-visual advert, the ad will be place
out between October and November in order for the adverts too be brought out in time for the holiday season. This can be done in order to create publicity for the film in the months before christmas this will then generate interest for the film before the holidays. Then the release will occur around christmas day as this is one of the most profitable times for the film industry.

The print based adverts will be launched first in local newspapers such as the star and the sheffield telegraph, this is done too generate interest for a local campaign by having it advertised in the city its being made this helps too create synergy within the campaign. It wold also be shown in local entertainment magazines such as exposed magazine, this will then lead into the audio visual adverts that will be played on local TV channels such as sheffield live and played at times relevant to the target audience so that would be after 6pm when teenagers and young adults are home from work or education.

LO2 - Proposal

Aims and Objectives

The aims and objectives for this particular print based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there product and interest their target audience. The aims of the project is to create several print-based advertisements (T-shirt and Magazine advertisement) in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking logo and creating a print-based magazine advertisement to use as a way to sell there products to potential viewers. The products will be advertised in several forms of media this will help the campaign reach a wider array of people. The logo will be used as the main piece to represent the product they are advertising while magazine advertisements are used to promote the campaign towards people who have taken an interest into the campaign and want further information.

Target audience 

The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most.  For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.

Campaign message 

The message of the advertising campaign for our film is that "everyone has a price". The campaign, as previously mentioned, has a dark tone and this will then be represented within the print based adverts. The adverts i will be creating for this campaign will be done in a informal manner this is to make the film feel grounded in the the real world by having characters talk in a way that is natural and/or familiar to a general audience. My adverts is written in peer to peer as we are not educating anyone and a peer to peer mode of address is more commonly used in action films and used for a general audience.