LO2 - Advertising campaign schedule

In terms of the time scales, the project lasts from September the 5th till the 15th of November with key launch dates and points in between.

In relation to both the the print-based advertisement and the audio-visual advert, the ad will be place
out between October and November in order for the adverts too be brought out in time for the holiday season. This can be done in order to create publicity for the film in the months before christmas this will then generate interest for the film before the holidays. Then the release will occur around christmas day as this is one of the most profitable times for the film industry.

The print based adverts will be launched first in local newspapers such as the star and the sheffield telegraph, this is done too generate interest for a local campaign by having it advertised in the city its being made this helps too create synergy within the campaign. It wold also be shown in local entertainment magazines such as exposed magazine, this will then lead into the audio visual adverts that will be played on local TV channels such as sheffield live and played at times relevant to the target audience so that would be after 6pm when teenagers and young adults are home from work or education.