LO2 - Proposal

Aims and Objectives

The aims and objectives for this particular print based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there product and interest their target audience. The aims of the project is to create several print-based advertisements (T-shirt and Magazine advertisement) in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking logo and creating a print-based magazine advertisement to use as a way to sell there products to potential viewers. The products will be advertised in several forms of media this will help the campaign reach a wider array of people. The logo will be used as the main piece to represent the product they are advertising while magazine advertisements are used to promote the campaign towards people who have taken an interest into the campaign and want further information.

Target audience 

The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most.  For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.

Campaign message 

The message of the advertising campaign for our film is that "everyone has a price". The campaign, as previously mentioned, has a dark tone and this will then be represented within the print based adverts. The adverts i will be creating for this campaign will be done in a informal manner this is to make the film feel grounded in the the real world by having characters talk in a way that is natural and/or familiar to a general audience. My adverts is written in peer to peer as we are not educating anyone and a peer to peer mode of address is more commonly used in action films and used for a general audience.