Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.
The only relevant legal and ethical considerations I can think of is that in my print based advertisements i will need to show evidence that i either own the rights or that the print adverts were originally for the campaign itself
Regulatory bodies
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organization.
The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.
The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.
The ASA have been around since T.V commercial broadcasting started in 1955 and was controlled by legislation
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