LO3 - Treatment

The Brief

JB productions is a small independent film company, creating short independent films. We have been given the task of creating a Print based advertisements as part of my unit 15 college work. 

Purpose

The purpose of the adverts is too simply create awareness of the short film that JB productions by creating adverts in relation to the brand. This will be done by creating intriguing and exciting adverts that will draw in potential viewers and customers.

Target audience 
The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most.  For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.

Production Team
Billy Armitage, Jack shakeshaft

Equipment
Panasonic Lumix DMC-FZ1000

Tripod

Relevant legal and ethical issues 
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs

Media that can be stolen easily includes, music, films and games.

All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.

The only relevant legal and ethical considerations I can think of is that in my print based advertisements i will need to show evidence that i either own the rights or that the print adverts were originally for the campaign itself

The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.

The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organisation.

For my advertising campaign the ASA codes that i would need to abide too would firstly be section 3 misleading advertising. In order to comply with this section of the ASA i would need to make sure that none of my advertising campaign is falsely advertising the campaign to any viewers of the promotional material such as stating comparisons to other products stating that it is similar or otherwise better than a other product when that may not be truthful and would mislead the consumer. Another ASA code that i would need to abide by would be harm and offense, when i am making my advertising campaign i must make sure that the adverts i do create do not must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.